FAT LEMON and AMV BBDO collaborate to make a viral film for Uncle Ben’s, which is both funny and thought provoking. CHRIS FAITH draws on his expertise in shooting satirical TV sketch shows to deliver a hidden-camera stunt combining real people and a comedy actor in a ludicrous situation. Or is it?

Filmed at the height of London’s recent property boom, it gave unsuspecting punters a glimpse into a bleak imagined future, if current trends in family cooking continue. Rigged with 22 hidden cameras, the house becomes the set for some hilarious reactions and discussions, all completely real and unrehearsed.

The film will be seeded online from 26 August to promote the Ben’s Beginners YouTube channel, also created by AMV BBDO. The channel will feature a series of shows that combine recipes with entertainment to get kids and families cooking.