Directed by Guy Paterson, the first ad campaign for Whistle broke this Monday, created by BBDO San Francisco in collaboration with Flare Studio . The series of three online videos show the crazy things pet owners do to take care of their pets, and then positioning Whistle as the smarter way

Read more about the campaign at http://www.campaignlive.com/article/mars-bbdo-sf-roll-first-work-made-crowdsourced-platform-us/1433446#cHHyXwcRl2lMFuik.99