Skip Links

James Caddick serves up Ballantine’s

A new global campaign for Ballantine’s Whisky, titled ‘How You Like’, directed by James Caddick for creative agency CUBO. We captured authentic drinking occasions around the world, championing the versatility of Ballantine’s Finest, through a diverse mixture of serves, people and moments. The filming took place all across the globe capturing UGC-style footage of the various ways the whisky is served and enjoyed, in order to break down the barriers to drinking it.




Creative Agency: Cubo
Creative Director: Jonathan Sant
Creatives: Ben Jones & Alana O’Sullivan
Group Account Director: Ashley Benaroya
Account Director / Agency Producer: Rachel Rubinstein
Film Production: Fat Lemon
Director: James Caddick
Producer: Dale Healy
Executive Producer: Cabell Hopkins
Casting Producer: Kelley Ralph
Cinematographer: Murren Tullett
Editor: Charlie Moreton @ Work
Grade: Matt Turner @ Absolute Post
Sound: Joe Worters @ Blind Pigs
Music: Cousn